For Adidas and Jasseminho, we produced the official trailer for a football tournament taking place across three weekends, bringing together some of the biggest profiles from the Danish street football scene.
From early planning and production management to videography and editing, UP Media handled the entire production process. The result was a fast-paced campaign film designed to build anticipation and set the tone for the tournament before the first whistle was blown.
By combining cinematic visuals with the energy of street football culture, the trailer helped establish a strong visual identity for the event and generate excitement across social media.
