Focus BTNG – Logo design
Focus reached out to us to help redesign their logo and create a broader logo system suited for different platforms, formats, and garment applications, ensuring they always have a mark that works, no matter the medium.
The new identity combines sharp edges with a curved eye-shaped form, creating a strong and distinctive symbol. With multiple variations for social media, favicons, and production use, the brand is now equipped with a flexible visual system that covers all practical and creative needs of a modern fashion brand.
Our goal was to move the logo in a new direction, away from the previous blackletter street aesthetic and toward a more experimental, graphic expression. This opens up space for working with chaos, contrast, and bold visual elements in future campaigns.
The result is a versatile, recognizable, and future-proof logo system.
Deliverables
- Custom logo design
- Monogram
- Illustration
Illustration
As a brand, we use “The early bird gets the worm” as more than just a familiar saying, it’s a deliberate part of our communication strategy.
For us, it signals momentum. It tells our community that something new has landed, that an exclusive drop is live, or that this is the moment to pay attention. It creates a sense of urgency without pressure — a subtle reminder that timing matters.
When we share the early bird illustration, it’s our visual shorthand for: be alert, be ready, don’t miss out.
