My Home Cleaner – Visual Identity and Brand System
My Home Cleaner began with a memory, the soft click of a front door opening after school and stepping into a home that felt freshly renewed. Sunlight on clean floors, the faint scent of soap in the air, and the comforting sense that someone had cared enough to make everything feel just right. That small everyday magic of coming home to a fresh clean home became the heart of the brand.
We were responsible for designing My Home Cleaner’s logo and crafting their visual identity.
We were responsible for designing My Home Cleaner’s logo and crafting their visual identity.
Deliverables
- Color system
- Logo
Logo
The logo features a minimalistic line drawing of an upside-down chair on a table, symbolizing a freshly cleaned home where furniture has been lifted for cleaning. The logo is illustrated with thin, elegant strokes that give it a light, airy feel.
The overall color palette is a soft, calming lavender-blue and light yellow, reinforcing a clean and calm feeling. Together, these colors create a visual identity that feels both fresh and comforting.
My Home Cleaner emphasize the use of ‘Svanemærkede’ products, keeping everything natural and perfume-free. The logo and color palette reinforce this commitment, reflecting a fresh, clean, and wholesome brand experience.
