Sophia Browns YouTube channel
For Sophia Brown’s YouTube channel, UP Creative developed a cohesive visual identity tailored specifically to the platform.
The project included the design of her YouTube banner, thumbnails, posters, logo, and a range of graphic and motion elements such as transitions and on-screen graphics. The aim was to create a consistent and recognizable visual style that supports her content while reflecting her personality and tone.
A key part of this work is the series Kebab Date, produced in collaboration with Killer Kebab. Here, the visual identity was adapted to fit the concept of the series while remaining connected to the overall look and feel of the channel.
The result is a unified visual language that strengthens the channel’s identity and enhances the viewer experience across all content.
Deliverables
- Logo
- Thumbnails
- Poster design
- Transitions
- channel identity
Kebab Date is a recurring YouTube series where Sophia Brown invites a guest to Killer Kebab for a casual lunch framed as a date.
The show balances humor, awkwardness, and flirtation, creating an informal and unpredictable dynamic between Sophia and her guests.
As an ongoing format, the series continuously evolves through its diverse lineup of guests — ranging from musicians and reality personalities to digital creators — giving each episode its own tone while maintaining a consistent concept.
The result is a light, character-driven series that blends conversation, chemistry, and setting into a distinctive and engaging format. Our task was to develop the visual identity for the series, including the logo, thumbnails, and posters for the release party, as well as graphics for digital screens.
Kebab Date thumbnails
In addition to the overall visual identity, thumbnail design plays a key role across the channel.
For Kebab Date, the thumbnails are designed with a strong focus on consistency and recognizability. Maintaining a clear visual structure and familiar elements ensures that viewers can instantly identify the format and return to it easily.
Other thumbnails
For other content — particularly the White Room series — the approach is more flexible and concept-driven. Here, the thumbnails are designed to be visually striking and intriguing, clearly communicating the premise of each video while capturing attention and encouraging clicks.
